Would You Like Us To Create a Free, Customized, Marketing Blueprint for Your Practice?

As you now know, having a sure fire way to start acquiring more new patients and booking more eye exams can be a game changer. Filling up your doctor’s books and having a predictable, consistent, profitable flow of new patients will change everything for your and your business.

But there’s a problem.

Two, actually.

First, a highly effective, extremely powerful campaign is incredibly complex to build.

Second, you can’t help but wonder…

Will this Really Work For My Practice

And if you’re asking yourself that question right now, it means you’re smart.

And I’ll tell you something most “marketing agencies” wont:

There is no such thing as a “one size fits all” ECP marketing campaign.

Here’s why: Your practice really is different.

You have your own unique message, your own unique market you are going after, your own unique price points, and your own unique way of selling.

So anybody that tries to blindly tell you that “this is gonna work great” without taking the time to really understand exactly how your practice works is either just trying to make a sale or is blindly naive.

And that’s why we’re going to review your practice and give you a customized marketing Blueprint for free.

Here’s Why We’re Doing This

It’s very simple.

I know that a certain percentage of smart ECP’s we do this for will want me to build their marketing campaign for them.

But rather than try to convince you of how great that would be, I figured I’d just demonstrate that I can help you by….actually helping you.

For free.

Here’s How We’ll Do it

I’ve set aside some time to have my team personally review your practice, your offers, and your services, your sales goals, how many new patients you want, your average client value, and many other important statistics.

After that, it’s time to get to work

Based on what you tell us….

We’ll Give You a Custom “Blueprint” of a Series of Integrated Marketing Campaigns Specifically for Your Practice, FREE

I believe that once we do this for you, one of three things is going to happen:

• You get the blueprint and you think it’s not good and I completely wasted your time. This has literally never happened, but if you feel that way I will send you $100 as compensation for the hour or se we spend together.
• You might love the blueprint, you immediately see the power and potential it has for your practice, and you decide you want to build the system yourself.

  If that’s the case, great! I’m happy we could help and I wish you the best of luck.

• The third possibility is you love the blueprint and you’ll want my team to actually build out the entire system for you.

And if that’s the case, we’ll get to work immediately

Here’s What Happens When We Decide To Work Together

We do everything for you to create a consistent and predictable flow of new patients each and every month. We put this system on “auto-pilot” for you so you don’t have to think about it, and you can focus on other parts of your practice that need your attention.

1. We will go through you entire website and implement “conversion rate optimization.” This means we will take data that we have compiled over the past 10 years relating to what characteristics of an ECP’S website makes people book an eye exam, and implement it on your website.

This means that you will immediately start getting more patients because more of the people that visit your website will become patients. You will be “converting” more of your current website traffic into patients. We have compiled more than 50 conversion rate optimization variables that we can deploy on your site.

2. We will optimize your Google My Business listing (the map pack listing) to show as one of the top 3 in the initial search results. This is “prime real-estate” that can really increase your phone calls for appointments. This includes the following:

• Building all your citations
• Optimizing your listing with photos, videos, and strategic content.
• Creating all the necessary “geo-relevance” that is needed to optimize your listing.
• Geo tagging all photos
• Creating optimized GMB description
• Embedding of GMB maps
• Proper category / categories setting
• Geo relevant content pages for your site
• Geo relevant content pages off site
• Web page optimization to trigger GMB listings more frequently
• JSON LD schema markup on appropriate pages to optimize for search engines
• Authority my maps build
• Strategic interlinking of GMB and My Maps

3. We will implement all of the necessary steps to get your website ranking on page 1 of Google. This will drive more qualified new patients to your site than any other method. This includes, review, analysis, and implementation of the following which are necessary to get your site maximum exposure:

Basic Analysis

• Google search console review
• verify site in Google webmaster
• Analytics set up correctly with goals and proper dashboard
• Is site being backed up
• Current traffic coming to site
• Value of current traffic
• Social shares

Technical Analysis

• Confirm site is properly indexed in Google
• technical site audit to uncover errors
• URL Structure review for best practices and maximum seo benefit
• Title tag review for best practices and maximum seo benefit
• Meta Description Review for best practices and maximum seo benefit
• H1 Tag Review for best practices and maximum seo benefit
• H2+ tag review for best practices and maximum seo benefit
• XML Sitemap installed and properly functioning
• txt installed and properly functioning
• is schema being used and is it installed and set up properly
• privacy policy
• Citation NAP review

Competition / Link Analysis

• A complete analysis of your site VS 3 of your top competitor’s sites that will reveal how you stack up against them and what it’s going to take to compete or “outrank” them. You will get all of the major metrics- Domain authority, Trust Flow, Citation Flow, Age of Domain, word count, pages indexed, site speed, # of links, Referring Domains, referring IP’s, traffic going to site, value of traffic going to site, and several other valuable insights- You will also get a detailed explanation of what all these metrics mean if not familiar with them.
• List of all sites currently linking to your site
• List of all anchor text linking to your site
• Link weighted average review

Page Analysis

• Are pages linked out to appropriate sites, in the right place, at the right amount,using proper anchor text to create authority
• Check for any broken links on pages
• Are internal and external links on pages properly coded for maximum seo benefit
• Review internal linking structure to determine if site layout is based on industry best practices and for maximum seo benefit
• Review all internal link anchor text for proper keyword and proper placement
• GMB Map Embed
• Term frequency and inverse document frequency (what words are competitors using on their site that you are not)
• Keyword proximity review- are keyword(s) you want to be found for strategically placed in the proper locations on page
• Keyword and other variations at best practices level
• URL Structure review for best practices and maximum seo benefit
• Title tag structure in line with best practices and maximum seo benefit
• H tags structure in line with best practices and maximum seo benefit
• Meta structure in line with best practices and maximum seo benefit
• Embedded media ratios

Keyword Analysis

• What keywords is your site currently ranking for
• What keyword(s) do you want to be found for
• What other keywords exist that you may not be aware of that would be profitable for you
• How to validate if the keyword(s) are valuable to you
• Impression optimization review
• Current rankings of preferred keywords

Photo / Media Analysis

• Images batch purified
• Images geo tagged
• Image compression
• Images alt text ratios

User Experience

• Page speed optimization audit for desktop and mobile
• Mobile efficiency test
• Bounce Rate review
• Time on site review
• percent of goal completions review
• Branded searches in top 10 review

Content Analysis

• All content reviewed for uniqueness (onsite)
• Duplicate content review (offsite)
• Additional content ideas- if additional content is needed for your site for ranking and authority purposes, this will give you profitable keywords to build content around
• Thin content check
• KW idea / validation
• Has topical relevance been established appropriately for the ranking page

WordPress (if applicable)

• review pages and make sure certain pages are set to no follow, no index to avoid sitewide issues that can hold back site performance
• permalink structure set for maximum seo benefit
• confirm settings for proper site indexation
• is site being backed up
• review plugins to determine if up to date and if all beneficial seo type plugins are installed
• are tags set properly to avoid duplicate content issue and site penalty
• are categories set properly to avoid duplicate content issue and site penalty
• Review for footer links

4. We will build an entire Adwords campaign for you. We will implement the highest converting keywords, ads, and ad extensions. This allows you to capture all prospective new patients that are more inclined to click on “ads” versus organic listings. We will also build out a complete list of “negative” keywords to make sure you are not paying for ads that are not relevant to your practice. Your campaign includes the following:

• Campaigns up and running in 7-10 days
• We actively manage the bidding process to ensure you are paying the lowest cost per click, yet making sure you are not outbid by a competitor
• We use more than a dozen tools to locate the best keywords in your market area
• We work with you to develop a landing page strategy that converts visitors
• We constantly change and test new ads to improve your results
• Performance tracking with Google Analytics (see how many people visit your site, where they come from, how long the stay, etc)
• We use a proprietary checklist for all of the critical components (over 21 of them) of your campaign to maximize your ROI
• We use special software that allows us to collect information about your competitors and see exactly what ads they are running, what keywords they are bidding on, and what results they are getting. We use this information to create higher conversions for your campaign and get you a higher ROI!
• Hundreds of different ads that have been tested. We know what ads work and which ones flop so you don’t waste your money on non performing

5. We will build an entire Facebook ad campaign for you designed to both attract new patients, as well as repeat and referral patients. This allows you to stay top of mind with current patients (for repeat and referral business) as well as get exposure on the largest social media platform in the world. We do the following for your campaigns:

• Pinpoint targeting- only show ads to people based on location and demographics.
• Goal oriented campaigns- We implement specific campaigns based upon your specific goals (exams, products, etc)
• A/B Ad testing: we continuously create and split test ads to find ads that perform the best for you. We test headlines, ad copy, images, and calls to action.
• Custom audience: this allows you to remarket to people who have already visited your website.

By the way, we really do this for you. We don’t tell you how to do it or bog you down with “info”….this is turn-key.

It Keeps Getting Better

Just because we do everything for you and personally help you doesn’t mean we’re finished.

Far from it!

Every month we will get on a live call where we go over all of the work that has been completed in the prior month, as well as the progress that has been made.

We also go over new opportunities to attract even more patients based on data we collect each month. This way, your campaigns continue to grow stronger and stronger and you start attracting more and more new patients.

Oh, and in case you’re wondering…

Here’s How Much It Costs If You Decide You Want Us To Implement Your Free Blueprint For You

In the event we decide to work together after your initial free consult, we will immediately start building everything I described above.

The total cost depends on which parts of the blueprint you want us to implement, but rates start at $997 a month.

Yes, that is a great price.

I’m deliberately keeping it very, very affordable because I know that once we start working together you’ll be a client for life.

Here’s What To Do Next

First, let us give you a “taste” of what it’s like to work together….for free

If you like that, then we can talk about accepting you as a client.

The way it works is simple.

Please understand that I am not offering you a “sales pitch in disguise.” I don’t even know if what we do is right for you.

I promise not to pester you or pressure you in any way at all. In fact, if you feel I’ve wasted even one second of your time I’ll write you a check for $100.

All that being said, you simply need to schedule your initial blueprint session with my office, and you can start by completing this questionnaire.

Here’s What Happens Next

The questionnaire helps us get prepared to help you when we talk.

Don’t worry it’s nothing intrusive or complex.

Just a little info on how your practice works (or how you want it to work), some goals, etc.

This info helps us start working on the blueprint ideas before we talk so as soon as we’re on the phone, we can hit the ground running and make progress immediately.

Once we receive the completed questionnaire, my office will be in touch within 1-2 days to schedule a call.

Then We Schedule a Time To Go Over Your Practice and Create Your Blueprint, FREE.

My office will contact you and get you scheduled as soon as possible, typically no more than a day or two from when we first hear from you.

Don’t worry you’re not going to hear from telemarketers or slick sales people or anything like that.

My entire business is run with a small team of 9 people, and nothing is outsourced.

Our entire focus is to give you the best custom marketing blueprint, for free, and let that experience speak for itself.

If you want to become a client after that, great. And if not, no pressure.

Oh, and speaking of the blueprint,

Here’s What Happens When We Talk

You’ll talk to me personally, and there are two things we will do on the call:

First, I’m going to shut up and listen.

I’ll find out exactly how your practice works, what your goals are, challenges you are facing, and everything else you want to tell me.

Then I find out what you want to do.

We will talk about you price points, your market, how many patients you can see per hour, how many more patients you want each month, product you want to sell, sales goals, etc.

Basically we are getting a snapshot of where you are now and where you want to be.

Next we start to build the plan to get you there.

That’s where the blueprint process comes in.

The way that works is we’ll “prescribe” a marketing process and map it out for you, based on your current business model and your goals.

This is very, very important.

Like I’ve said a few times already- there’s no such thing as a “one size fits all” marketing campaign and anyone who tells you otherwise is delusional.

That’s why we create a custom blueprint based on your specific practice model and sales process….and based on your specific goals.

Next: Using Your Free Blueprint

There are two ways you can use the free plans we give you.

First, you can build the system yourself or hire someone else to do it. If that’s your decision, I’m happy we could help and we’ll wish you the best of luck.

Your other choice is to have us build it for you.

If that’s your decision, then we will build and implement your blueprint for you. The total cost depends on which parts of the blueprint you want us to implement, but rates start at $997 a month.

Please know that whatever you decide, there will be no pressure to become a client.

Here’s the “Catch” You’ve Been Looking For

It’s simple.

We can’t (and won’t) talk to just anyone.

In order to invest our time and energy into providing you with a custom marketing plan, you need to meet some strict (but reasonable) criteria.

Here it is:

You’ve got to have a real practice.

• This isn’t for startups or practices that have been in business less than 2 years.
• You need to understand the value and need for marketing and advertising.
• You need to have some forward momentum meaning you are doing ok right now but you want to do even better.
• You’re currently advertising and seeing patients.
• You need to have a minimum advertising budget of $1000 per month.
• You need to have a good reputation.

That’s it!

Ready to get started?

Click here to complete the questionnaire and let’s get started!

Thanks for taking the time to read this and I look forward to talking with you.

Sincerely,

Daryl Spector

Complete the Questionnaire